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Why
do I need a Web Site?
A web site is one of the most inexpensive forms of advertising that any business
can employ. However, web sites do not advertise themselves. You must first make
your customers aware that you have a web site. Always include your web site
address on your advertising flyers, business cards, and newspaper or other media
ads. Added to your existing advertising, a web site can offer numerous
additional features not available from conventional advertising.
- Product or service listings can be posted once, and will need no further
attention, and no per-insertion charges.
- Product specifications and feature comparisons can help your customers
decide which of your products is right for them.
- A map to your facility and a photograph of the building can help bring
visitors to your door.
- A web site can provide application information about how various products
can be used, or how your company's services can benefit the customer.
- Technical support, in the form of operator's manuals, service manuals, or
lists of frequently asked questions (FAQ's), can be made available for
customers to browse or download to their printers.
- A customer information request form can be provided to allow visitors to
direct queries from the web to your email account.
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